In our family we have six seasons... The normal four with branding and hunting added on. Branding season marks the "end" of winter and the beginning of summer. Hunting the end of summer and the beginning of winter. We had to schedule our wedding around these dates. Since moving to California hunting season has gone by the wayside but branding is still a family favorite.
It maybe arachiac in the realm of being old-fashioned but so is using the USPS and I still send letters. Branding is essential to permanently prove ownership on cattle. It prevents thefts and adds traceability to the product.
Branding is a way of life here in the west. One I hope my grandkids enjoy with as much fervor as my kids are.