Headed to Boise last week for a Conference on applied strategies for Reproduction in beef cows. It was fun. I got to see how the other side lived. Those who can run to the grocery store or actually go shopping and are able to try things on.
All and all I learned some stuff- not related to social aspects. Calves are high, inputs are high. BUT... we did have an interesting talk by Larry Corah- Certified Angus Beef.
Larry is optimistic about how the cattle market is going to be. He is optimistic about the changes cattlemen have made in the last 25-30 years and he is optimistic about the changes we can make to continue producing a product that consumers love so much.
Larry discussed how quality grades (amount of marbling) have gone up and how yield grades have gone down (amount of trim), generally speaking. He was very pleased with the increase in people who have said "I have had a pleasant experience eating this product" He was also pleased with the grilling market.
So, to cattle producers- I tip my hat. To beef consumers- keep at it! It is a wholesome nutritious product that is made locally. :)